Video Search Engine Blinkx on Google, News Corp Acquisition Radar

Blinkx, the largest and most innovative video search engine on the web, could be the next acquisition target of Google or NewsCorp according to Reuters.

Blinkx’s video search engine differs by using speech recognition to listen to the audio component of the video content, and then uses both the phonetic and text transcripts to match content with search queries.

Google will be interested in a bid, because their YouTube can only search videos if they have matching keywords in the titles or the descriptions but blinkx can make video search much more relevant by indexing speech.
Blinkx may also be a target because of its technology and its strong consumer focus, said Piper Jaffray analyst Rajeev Bahl.

Talk of a bid "does not sound ridiculous," he said. "If there were to be a bid, the main search engine companies like Google and Yahoo would be sensible bidders. Blinkx have got very intelligent search engine technology and a number of licensees."

The shares surged 50 percent since September to a seven-month high on Friday and was trading at 36.75 pence valuing the firm at around $199.2 million.

Blinkx was founded in 2004 by Sri Lanka-descended Briton Suranga Chandratillake and floated on London's junior AIM market in May 2007

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