Thursday, April 10, 2008

Yahoo Enters Web Analytics Business with IndexTools

Yahoo! today announced that it has entered into a definitive agreement to acquire substantially all of the assets of Tensa Kft., or more commonly known as IndexTools.

IndexTools ia a leading provider of Web Analytics software for online marketing. The acquisition includes IndexTools' Web analytics business and technology as well as its Tensa R&D Kft. subsidiary.

IndexTools directly competes with Google Analytics, Microsoft adCenter Analytics and other web analytics service providers.

The acquired technology is expected to extend Yahoo!'s current analytics offerings by adding capabilities to deliver relevant insights and metrics for online campaigns that run across the entire Yahoo! network.

Additional capabilities enabling third-party developers to monitor and optimize the traffic performance of their applications are expected to follow throughout the year following the acquisition.

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