Tuesday, April 15, 2008

AOL Acquires Sphere

AOL today announced that it has acquired Sphere Source, Inc., a leading provider of contextual-search tools which offers related content to publishers.

The price is not being disclosed, but TechCrunch is reporting it’s in the $25 million range, or possibly a little more.

Sphere, which was launched as a blog search engine in 2006,  later changed their business model and focused more on delivering blog results relevant to content delivered by big news and content sites.

Sphere will operate as a wholly owned subsidiary of AOL as part of the company’s Programming division, which is led by Executive Vice President Bill Wilson.

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