EU Approves Google-DoubleClick Deal

After several months of intense review, the European Commission, the executive body of EU has cleared Google's $3.1 billion acquisition of online ad server DoubleClick.
According to European Commission, Google's proposed acquisition of DoubleClick does not pose a significant threat to competition in the European online advertising market.

It concluded that Microsoft, Yahoo and AOL present sufficiently strong market alternatives for advertisers and these will prevent Google from unfairly raising prices.

The E.U.'s competition regulator reached its decision after a four-month in-depth investigation of the US$3.1 billion merger, which was approved by the U.S. Federal Trade Commission in December.

"We are thrilled that our acquisition of DoubleClick has closed," Google Chairman and CEO Eric Schmidt said in a statement.

The DoubleClick acquisition would provide Google the technology and inventory to close the gap between its search and ad services businesses, they said.

So Google is just getting bigger and bigger.
Is it good for the you and me, only time will tell.
Leave your thoughts as comments.


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