Compete For $150 Million?

Taylor Nelson Sofres plc (TNS) has announced that it has agreed to acquire Compete Inc, a leading digital intelligence company, for an initial cash consideration of US$75 million.

TNS is the world’s largest provider of custom market research to many of the world’s leading companies.

The acquisition will help TNS to provide clients with new and valuable insights into how online consumer behaviour affects purchasing decisions, enabling clients to improve their marketing effectiveness, both online and offline.

According to its press release, TNS has deferred extra cash payments up to a maximum of $75 million dependent on Compete's achievement of demanding revenue performance targets and will be payable in 2008-2010.

So that puts the deal at $150 million.

Compete’s revenue for the year ended 31 December 2007 was $14.9 million, over 50 per cent higher than in the previous year. Gross assets at that date were $11.2 million.

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